Did you know that about 80% of pay-per-click (PPC) campaigns are geared toward Google? Even though there are other ways to run PPC campaigns, Google Ads is the best way to reach the most potential customers. You’ll be able to grow your business and reach more people.
In this post, we’ll show you some very easy steps for advertising on Google.
Let’s get started!
Let’s Understand – Google Advertising!
You want to find new customers through Google. What advertising options do you have? Google Ads is a paid advertising service that can be used on Google.
Google Ads is a pay-per-click (PPC) advertising system that helps businesses find the right leads. These ads are paid for and show up at the top of the search results.
They have the word “ad” next to them to show that they are paid for.
These ads show up above the organic search results, so when people go to your site, they’re the first thing they see. PPC ads are a great way for your business to find new customers who are interested in what you sell.
Explore how to Advertise your Business on Google?
Here are the six steps you need to take to start advertising on Google:
1. Write down your Goals
When you run a marketing campaign, you need to know what you want to happen.
Set a goal for your campaign before you start putting together the different parts of it. Whether you want to build brand awareness or get people to buy something, you need to have a goal or objective in mind. Having a goal will help you make a campaign that gets the most out of its efforts.
Since PPC visitors are 50% more likely to convert than organic visitors, many businesses focus on getting valuable leads that will buy their products or services.
They choose a goal for their PPC campaign that is based on getting conversions.
Focusing on conversions is a common choice, but it’s not the only one. You can try to get people to download a guide, start a free trial (which is a different type of conversion), or learn more about your brand. PPC ads are a great way for your business to reach leads who are interested.
2. Choose your Google Ads keywords
Your PPC campaign can’t work without keywords.
Start by looking into keywords if you want to know how to advertise on Google. Keywords make your ad show up in search results that are relevant to it. You must choose the right keywords if you want to show up in search results with leads who are interested in your products or services.
Keywords will help people who are looking for your business find you.
You need to do keyword research to find relevant keywords. You can find keywords for your PPC ad by doing keyword research. When you do keyword research, you should pay attention to long-tail keywords.
These are search terms with at least three words.
“Flower shops in Harrisburg, PA” is a good example of a long-tail keyword. Long-tail keywords are best for your campaign because they bring in more qualified leads.
If someone types “flower shops in Harrisburg, PA” into a search engine, you know exactly what they are looking for. On the other hand, searching for “floral” or “floral shops” could mean a lot of different things that have nothing to do with finding a florist in Harrisburg.
Choose long-tail keywords when you choose your keywords. It will help you reach more qualified leads and make your campaign work better.
3. Set your maximum Budget and Bid
Once you’ve chosen your keywords, you’ll move on to how much your campaign will cost. Your budget is the first part. So, how much does advertising on Google cost?
You need to figure out how much you are willing to spend to get leads.
Your business doesn’t have to meet a set minimum amount to run a PPC campaign. You choose the amount that works best for your business, whether it’s $500 or $2000 per month. It’s important to remember, though, that a campaign with a budget of $2,000 will do much better than one with a budget of $500.
Once you’ve set your budget and chosen your keywords, you’ll bid for your ad to be shown.
You must set your maximum bid, which is the most you are willing to pay each time someone clicks on your ad.
This is how much it costs to get people to click on your Google ad and advertise your business. Most companies have a cost per click (CPC) of between $1 and $2.
This cost will depend on what you do for a living. In industries with more competition, like cars, the CPC can go as high as $50 per click!
4. Make a landing page for your Google Ads Campaigns
Setting up your ad campaign and writing a great PPC ad copy that gets people to click is half the puzzle. What happens after they click on your ad is the other half. If you want those people who clicked to stay interested in your business, you should make a landing page for each campaign.
Getting the best results will be easier if you make a landing page that fits your needs.
When you make a customized landing page, you want to make sure that it focuses on what your ad is about. Your ad and landing page should match to make sure that the right people are going to your page.
Let’s say you want to run an ad for the keyword “wedding flower arrangements in Harrisburg, PA.” Imagine if someone clicked on your pay-per-click ad and went to your homepage. Would it help them find what they were looking for?
No, that’s not true.
When someone searches for wedding flower arrangements, they want to land on a page that is all about wedding flower arrangements. If you don’t have a page for your product or service, you could lose leads because people won’t be able to find the information they need.
By making a custom landing page, you can keep the information on that page focused on the product in your PPC ad. This will help your business get better results.
5. Improve quality score
You will hear the term “quality score” as you learn more about how to advertise on Google.
Your ad’s rank in the search results is based a lot on its quality score.
Your ad’s quality score is a number that Google gives it based on how useful it is. Google wants to show searchers only the most relevant results, so they take the time to rate your ad based on how relevant it is to the related keyword.
To move up in the search results, you need a high quality score.
A high-quality score with a low maximum bid will always rank higher than a low-quality score with a high maximum bid. Google cares about quality, not how much you’re willing to pay for the top spot.
Your ad will get a better quality score if you make it fit the search terms.
When you choose your long-tail keyword, make sure that your ad and landing page match the user’s intent for the search query.
6. Start your Google Ads campaign and keep an eye on it
Once you’ve found your keywords, you can set your highest bid and make a landing page that fits your needs. You can now start getting leads on Google. Based on your quality score, you will get your placement and be able to start your campaign right away.
Keeping an eye on your campaign is an important part of advertising on Google.
You want to make sure your ad gives your audience the best experience possible. If you really want to know how to advertise your business on Google, you need to know how to track how well your ads do.
The Google Ads dashboard makes it easy to do this. Here, you’ll learn important things about your campaign and how well your ad does.
Google lets you see how people interact with your ad in different ways. You can keep track of things like impressions, clicks, and sales.
It’s a great way to find out where your campaign works well and where it doesn’t.
Start advertising your Business on Google now!
So, now that you know how to advertise on Google, use these simple tips to beat out your competitors. Google Ads is easy and free to use for the first time. Google is a great place to spread the word about your business and find new leads. By setting up a Google Ads PPC campaign, you can help your business reach more people and get more leads and sales. Once an ad is up and running, don’t forget to keep an eye on it and tweak it to get the best results.
