“If you’re not on LinkedIn, you’re not in business.” That’s what my mom always says. And she’s right. LinkedIn is the perfect platform for business professionals to connect and network. But what if you’re not a business professional? What if you’re a regular person who just wants to promote their business on LinkedIn?
Luckily, I’m here to help. In this blog post, I’m going to show you how to run LinkedIn ads for a client. I’ll walk you through the process step-by-step, so you can get started right away.
What are LinkedIn Ads?
LinkedIn Ads are a form of online advertising that allows businesses to target and reach out to LinkedIn users. LinkedIn Ads are different from other social media ads because they are targeted specifically at LinkedIn users, who are typically professionals or business people. This makes LinkedIn Ads an effective way to reach out to potential customers or clients who may be interested in your product or service.
Why use LinkedIn Ads for your Business?
LinkedIn ads are a powerful way to reach professionals and decision-makers who are active on the platform. LinkedIn is known for its high-quality, engaged users, and LinkedIn ads offer businesses the opportunity to target their ideal customers with laser precision.
LinkedIn ads are also very effective at driving awareness and generating leads for businesses. In fact, LinkedIn has been shown to be nearly twice as effective as other social media platforms at generating leads.
If you’re looking for a way to reach professionals and decision-makers with your product or service, LinkedIn ads are a great option.
How to create LinkedIn Ads?
Creating LinkedIn ads is a straightforward process, but there are a few things you should keep in mind to make sure your ads are effective.
First, you’ll need to create a LinkedIn Advertising account. You can do this by going to the LinkedIn Ads page and clicking on the “Create an account” button.
Once you have an account, you’ll need to create an ad. To do this, click on the “Create an ad” button on the top right-hand side of the screen.
LinkedIn offers two types of advertising: Sponsored Content and Text Ads. Sponsored Content is more expensive, but it allows you to target a specific audience with your ad. Text Ads are less expensive but they reach a wider audience.
Once you’ve decided on the type of ad you want to create, you’ll need to write your ad copy and choose your targeting options. Targeting options include things like job title, location, and company size.
After you’ve created your ad, it’s time to set your budget and start your campaign!
How to target your LinkedIn ads?
There are a few different ways that you can target your LinkedIn ads so that they are seen by your target market. There are many options for targeting, and you can even combine multiple targeting methods to further narrow down your audience.
Here are some of the most common ways to target LinkedIn ads:
-Location: You can target ads to people in specific countries, states, or cities.
-Company size: You can target ads to companies of a certain size, based on the number of employees.
-Industry: You can target ads to companies in specific industries.
-Job title: You can target ads to people with specific job titles.
-Seniority level: You can target ads to people at certain seniority levels within their company.
-Gender: You can target ads to people of a specific gender.
-Age: You can target ads to people of a specific age range.
How to measure the success of your LinkedIn ads?
There are a few metrics you can use to measure the success of your LinkedIn ads. These include:
-Clicks: The number of times people have clicked on your ad. This metric can be found in the “Clicks” column on your LinkedIn Ads page.
-Impressions: The number of times your ad has been seen. This metric can be found in the “Impressions” column on your LinkedIn Ads page.
-Cost per click (CPC): The amount you’re paying, on average, for each click on your ad. This metric can be found in the “Avg. CPC” column on your LinkedIn Ads page.
-Cost per thousand impressions (CPM): The amount you’re paying, on average, for each 1,000 views of your ad. This metric can be found in the “Avg. CPM” column on your LinkedIn Ads page.
-Conversions: The number of people who have taken the desired action after seeing your ad (e.g., signed up for a free trial, downloaded a white paper, etc.). You can track conversions by setting up conversion tracking in LinkedIn Ads Manager.
LinkedIn Ads Examples
As the professional network with 675+ million members worldwide, LinkedIn is a massive opportunity for B2B lead generation and brand awareness.
And with LinkedIn recently launching their self-service ad platform following major updates to their algorithm, now’s the time to start testing LinkedIn advertising for your business.
To help you get started, we’ve put together some examples of effective LinkedIn ads that have generated results for our clients.
Client Goal: Raise brand awareness and generate leads for a B2B software company
copy: “If you’re looking for a software solution that will streamline your workflow, we have the perfect solution. Book a demo with us today and see how we can help you work smarter, not harder.”
Tips for Creating Successful LinkedIn Ads
There are a few key things to keep in mind when creating LinkedIn ads to make sure they are successful. First, your ad should be targeted to a specific audience. LinkedIn allows you to target ads by job title, location, company size, and more, so take advantage of this to ensure your ad reaches the right people.
Second, your ad should have a strong headline that grabs attention and speaks to your target audience. Your ad copy should be clear and concise, and it should focus on the benefits of your product or service. Finally, make sure to include a call to action in your ad so that people know what you want them to do next.
FAQs about LinkedIn Ads
1. What is LinkedIn Ads?
LinkedIn Ads is a self-service advertising platform that enables businesses of all sizes to create and run targeted ad campaigns on the LinkedIn network. LinkedIn Ads allows advertisers to target their campaigns by criteria such as job title, location, and interests, and also provides detailed reporting on ad performance.
2. How much does LinkedIn Ads cost?
LinkedIn Ads pricing is based on a pay-per-click (PPC) model, which means that you will only be charged when someone clicks on your ad. The actual cost per click will vary depending on the targeting criteria you select for your campaign, as well as the competitiveness of your ad auction.
3. How do I create a LinkedIn Ads campaign?
Creating a LinkedIn Ads campaign is simple and can be done entirely through the self-service platform. Simply log in to your account, select the “Create Campaign” button, and follow the prompts to select your campaign settings and targeting criteria. Once your campaign is created, you will need to create your ad units and determine your budget and bidding strategy.
4. What are some best practices for creating LinkedIn Ads campaigns?
Some best practices for creating effective LinkedIn Ads campaigns include:
– Defining clear goals for your campaign and selecting appropriate targeting criteria to align with those goals
– Creating compelling ad copy that speaks to your target audience and differentiates your product or service
– Experimenting with different budget levels and bidding strategies to find what works best for your business
